We're open sourcing!

Mulch turned one this year, and I have an announcement 🥁

We're open-sourcing!

Over the next few weeks, I will be passing the torch to a team of awesome folks. The goal is simple:

Turn our current NYC community (1,500+ subscribers, 60%+ open rate) into a free, standalone club for citizen-led resilience.

Here's why we're making the change.

When I began this journey a year ago, my goal was to build a great business in resilience and rewilding. That's meant getting to:

• Sell plants on street-level (by walking around with a rolling cart)

• Sneak into a conference and secure a "community garden as an amenity" pilot

• Install raised garden beds in empty tree beds throughout the city

• Pack and send 1,000+ packets of native wildflower seed to folks in NYC

• Actually see these seeds ^ bloom!! (despite being told it was impossible)

• Get a tree permitted and planted in 20 days (vs 1-3yr estimate)

More than anything, it's meant getting to meet wonderful, wonderful people. Gardening enthusiasts, urban planners, ecology nerds — people amped to make the city more lighthearted, resilient, and nature-filled.

A year in, the thing that's most clear to me is that there isn't a great forum for all of us to come together, share learnings, and do cool stuff — like create mini-rooftop farms, throw up a living wall, or turn bare tree beds into wildflower gardens.

I think there should be, and I believe that Mulch can grow into that.

While there's probably some way to turn that into a good business, my overwhelming instinct now is that it'd be best run as a cooperative, open-source style project. So that's what we're going to do.

As for me, my goal hasn't changed. I still want to build a great business in resilience. I'm optimistic it's around the corner.

To Year Two 🍻